Microsoft's search engine, Bing, has increased its share of the internet search market by one per cent in the United States at the expense of Google.
Latest figures from the internet data firm StatCounter suggest that Bing had a 9.41 per cent share of the US search market in July, up from 8.23 per cent in June. Google, meanwhile, saw its share dip slightly, from 78.48 per cent in June to 77.54 per cent in July.
Microsoft has recently signed a search deal with Yahoo! that will see Bing power all of Yahoo!'s search services. Microsoft and Yahoo! enjoy a combined 20.36 per cent share of the search market, said StatCounter, putting them in a much stronger position to challenge Google's dominance working as a team rather than as competitors.
"Bing continues to make slow but steady progress but the combined Yahoo! figures suggest that the deal announced last week will have to demonstrate major future synergies if it is to make any dent in Google's dominance," said a spokesperson for StatCounter.
Google's global share of the search market fell slightly last month, slipping from 89.8 per cent in June to 89.23 per cent in July.
Microsoft has embarked on a $100 million advertising campaign to spread the word about its revamped search engine, which launched in May.
Yahoo!'s chief executive, Carol Bartz, admitted this week that Yahoo! didn't invest heavily enough in search. The 10-year deal between Yahoo! and Microsoft should help to address that problem, she said.
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